Communicating Sustainability: Tools and Techniques

Successful communication is inherent to business survival and growth, and involves a well-planned, long-term strategy where messages, audiences, contents and supports must be taken into consideration. Environmental - and sustainability - communication poses the same challenges, from ad-hoc messages at the product level to comprehensive marketing campaigns.

 

Sustainability Reporting

Reporting, whether internal or external, is a crucial step in sustainable business management. But until they inform external stakeholders of their achievements, businesses fail to capitalise fully on the effort put into improving the sustainability of their practices, products or services. But sustainability reporting is about more than a glossy annual report - it's about the actions and systems that make the words and numbers robust.

Environmental Product Information & Ecolabelling

Whether it's a simple 'green claim' or a 'Type III environmental product declaration', information about the environmental characteristics of products must be understandable and useful to customers, and supported by robust analysis. EuGeos can help you to choose between the formats available and develop the information to support environmental product labels.

Sustainable Marketing

Environmental messages are the visible side of a wider, deeper business strategy organised around sustainable marketing. Applying sustainability thinking into marketing practices enables organisations to integrate environmental and societal issues into a wide range of activities, such as product design and sourcing, packaging, market selection, customer care and advertising.

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